Newspaper audience research

Through content analysis of news articles by Nigeria Vanguard and Punch and two US newspapers; New York Times and Washington Post on the coverage of the Boko Haram crisis over month period, this study examines change patterns in the coverage of the Boko Haram crisis.

Newspaper audience research

The rapid graying of the newspaper audience has huge and unpleasant implications for publishers, as discussed in a moment. Here is how that looks: The graph below compares the percentage of newspaper readers in an age group blue with the percentage of individuals in the population as a whole orange.

If the aging of the newspaper audience seemed like a problem for the industry in back inthen the far older audience today can be regarded as nothing less than a crisis. At some point, the newspaper audience may contract so severely that a publishers cannot attract enough advertisers, b publishers no longer enjoy the economies of scale necessary to print profitably or c both of the above.

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The time for the industry to pivot from print to pixels appears to running low. In the meantime, none of us is getting any younger.

The above post was challenged in this article at Poynter.

Newspaper audience research

Following is my response to the issues raised by the author: So, we are not too far apart about the state of play today. As for the velocity of change, I based my analysis and my blog post on two studies from Pew, which asked where people got their news.

Newspaper readership also declined among older reader but not nearly as much. Like my friend, Tom Rosenstiel, the author of the Poynter article, I would rather fix the problems than debate the data. In his new role at the American Press Institute, he is in an exceptional position to do so.UK — Jed Glanvill, the former CEO of Mindshare, has been appointed by the marketing body for national newspapers, Newsworks, as project director to oversee an audience measurement review.

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To celebrate National Newspaper Week, and to support News Media Canada, Vividata – in partnership with Kantar TNS – has released this special edition report from our recently completed Trust in News .

However, the discrete online-only newspaper audience is quite modest in size. Four-in-ten Americans say they read a newspaper yesterday, with 6% reading a newspaper online – 4% read the Pew Research Center for the People & the Press, conducted among 3, adults from April 27 to May 22, finds that the audience for online news is fairly.

A newspaper's intended audience is not scholars or researchers but rather citizens at large who are striving to stay informed of what is going in the world, the country, and their community.

Newspaper audience research

While newspaper articles are not scholarly articles, they often do contain plenty of good, factual information and can be considered good sources for your. Digital News – Audience: Fact Sheet 44 Digital News – Revenue: Fact Sheet 51 “State of the News Media ” PEW RESEARCH CENTER.

6 PEW RESEARCH CENTER Despite current financial strength, though, TV-based news can’t ignore the public’s pull toward newspaper industry a decade ago, except for the fact .

TVB > Public > Research > Measurement > Nielsen Total Audience Report