Nike inc analysis of marketing

Nike is a very competitive organization. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. However Nike sponsored the top athletes and gained valuable coverage.

Nike inc analysis of marketing

Sir Fahad Ali 1 Contents Introduction It is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services relating to sports activities. Industry overview Nike, Inc.

The entity is headquartered in Washington County, Oregon with operations focusing at the apparel and accessories industry. Nike dates back to where it was initially known as Blue Ribbon Sports.

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Nike is among the fortune companies, having been the global supplier of apparel, sports equipment and athletic shoes and accessories. The brand employs more than forty four thousand persons globally Carbasho, Nike has a worldwide revenue of 33 billion dollars.

It is leading the footwear market and has a brand valuation at 27 billion dollars. However Nike use market segmenting to more precisely define various market segments Demographic segmentation Demographic segmentation is a factor used by Nike to target individuals according to their age, Life-cycle stage, gender, occupation, and generation.

Although with apparel and sports the Market can be broad, for the most part Nike primarily targets consumers who are between the ages of The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.

Geographic segmentation Nike uses geographic segmentation to market nations, regions, cities, and population density differently. Similarly, in Asian countries like India and Pakistan people more likely to see cricket, and rugby in England or Australia.

You Are an athlete. Nike products make you feel athletic! Psychographic segmentation Nike also uses psychographic segmentation to target individuals with specific lifestyles and Personalities.

To use this variable effectively Nike must target individuals who enjoy sports. Whether it is playing, watching or simply talking about sports, these activities shape personalities and lifestyles. Nike fosters an attitude, it develops a lifestyle. Events such as Nike: Run with Me, Sports Improvement Clinics, Social Media contests and athletic and non- athletic Targeting The target market of NIKE are elite class, fitness centric and sports enthusiastic people specially the youngsters.

Marketing mix 4ps product, price, promotion, placement. The marketing mix is the combination of strategies and tactics a company uses to execute its marketing plan, with reference to the variables Product, Place, Promotion and Price 4Ps.

Mainly their products are sports shoes, socks, hoddies, sports bras, jackets, bags, gloves and other sports wears. Organizational outputs offered to target consumers are Shoes, Apparel, Equipment and accessories.

Sports shoes are the most popular products from Nike. Through the years, the company has added more product lines for this category. For example, Nike now offers running shoes, tennis shoes, and shoes for a variety of other sports, including cricket.

Price Nike uses the value-based pricing strategy to ensure growth in its sales and profits.

Nike inc analysis of marketing

This element of the marketing mix identifies the prices the company applies to maximize profits while attracting the desired share of the market. In using the value-based pricing strategy, Nike Inc. And when needed the company successfully increases its selling prices and generate higher sales and revenues.

This trend continues, as the firm enjoys increasing sales revenues while gradually increasing its prices. Based on this element of the marketing mix, Nike Inc.

This element of the marketing mix deals with the tactics the firm uses to communicate with its target market. NIKE heavily relies on advertisements, especially those that involve celebrity endorsers, such as professional athletes and sports teams.How big is Nike?

What is Nike's market share, and what are Nike's sales statistics? Discover all statistics and data on Nike now on! NIKE, Inc. (NYSE:NKE) Q4 Results Earnings Conference Call June 28, PM ET Executives Nitesh Sharan - VP, IR and Treasurer Mark Parker - Chairman.

NIKE, Inc. (NIKE) is engaged in development, design and marketing of footwear, apparel, equipment and accessory products. It is a seller of athletic footwear and athletic apparel in the world.

It sells its products to retail accounts, through NIKE-owned retail, including stores and Internet sales, and through a mix of independent distributors. * Nike, Inc. Nike Annual Report As a result of reducing our marketing budget by $ million and eliminating 7% of our employees, Nike’s net income has increased for fiscal year In fiscal year , the company incurred a one-time restructuring charge to better align our overall cost structure and planned revenue levels.

Nike’s Products (Product Mix)

Nike, Inc. (/ ˈ n aɪ k i /) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

The company is headquartered near Beaverton, Oregon, in the Portland metropolitan is the world's largest supplier . Smart Nike Objectives Specific: Nike has a plan to focus on 12 key cities (New York, London, Shanghai, Beijing, Los Angeles, Tokyo, Paris, Berlin, Mexico City, Barcelona, Seoul, and Milan) in its consumer direct offense marketing strategy.

For the Nike Free RN Flyknit, New York an.

Nike inc analysis of marketing
Nike Inc.’s Marketing Mix (4Ps/Product, Place, Promotion, Price) - An Analysis - Panmore Institute