A good product roadmap is one of the most important and influential documents an organization can develop, publish and continuously update. In that sense, it is literally a map of the steps involved in getting your business where you want it to go. To make it even more concrete, I also like to think of a product roadmap as a timeline view of your priorities. A good roadmap inspires.
Or they do, but it is simply a collection of unrelated features and dates. What Is A Product Roadmap? In that sense, it is literally a map of the steps involved in getting your business where you want it to go. To make it even more concrete, I also like to think of a product roadmap as a timeline view of your priorities.
A good roadmap inspires. It inspires buy-in from executives, inspires confidence from customers and salespeople, and inspires development teams to produce the groundbreaking products that drive significant growth.
A good roadmap keeps your organization on course toward its destination. The Dirty Dozen In my experience, though, there are some specific areas where companies commonly break down in developing roadmaps, hitting roadblocks that often keep them from getting where they want to go.
No Strategic Goals If a roadmap is the path toward your goals, you obviously need to set those goals before you start.
Yet many companies fail to sit down and explicitly describe the destination they are driving toward. Is your product roadmap aligned with your strategic goals? Have a conversation with your CEO or another exec in the know.
It may clarify a lot of your prioritization dilemmas. Focusing on Features A lot of roadmaps are just a list of features in upcoming releases. This is meaningless to most people outside of the development team. A roadmap should make it obvious how things will improve for your customers, organization or shareholders.
Like any good sales pitch, it should focus on delivering value. Look at your roadmap from the point of view of a board member or a customer. Would they see their interests reflected?
Inside-Out Thinking Focusing on features can be a symptom of failing to understand your market. Yes, priorities should be driven by internal goals, but those goals must also respond to market reality.
Ask yourself whether your roadmap priorities are driven by the needs of the people and organizations you intend to serve. Strive to bring that message from the outside in.
One Size Fits All You probably serve more than one market segment. When you are talking to customers or partners in one segment, the roadmap you show should focus on how you will address their needs.
Make sure your roadmap is not one-size-fits-all. Trying Too Hard to Please That said, many roadmaps are simply lists of customer requests prioritized by number or size of customers requesting or voting for the feature. This may help with retention for a while, but will not drive your company into new markets or to invent anything new.
All this does is commoditize your market. How many of those have actually lost you business?
Prioritizing on Instinct Good product people develop good instincts for their market. Can you tie everything on your roadmap back to your strategic goals? Can you show the ROI calculations that put priority 1 ahead of priority 2?
A little data settles a lot of arguments. Being Too Agile Agile was developed as a response to lack of consistent direction from business execs.Dr. Axe on Facebook Dr.
Axe on Twitter Dr. Axe on Instagram Dr. Axe on Google Plus Dr. Axe on Youtube Dr. Axe on Pintrest Share on Email Print Article Environmental Working Group released it’s Dirty Dozen list and it serves as a solid reminder that we still have a lot of work to do when it comes to cleaning up the food system.
The Dirty Dozen Roadmap Roadblocks Saturday, April 4, at PM | Bruce McCarthy A good product roadmap is one of the most important and influential documents an organization can develop, publish and continuously update. In The Dirty Dozen: The Deadly Mission Telly Savalas, who had played the role of the psychotic Maggott in the original movie, assumed the different role of Major Wright, an officer who leads a group of military convicts to extract a group of German scientists who are being forced to make a deadly nerve gas.
Ernest Borgnine again reprised his. The Dirty Dozen Plus. 0 shares 3 min Grapes are rich sources of antioxidants including resveratrol, which appears to powerfully block oxidation reactions that can damage cells.
But conventionally grown grapes, and even raisins, are prone to increased levels of pesticides. THE DIRTY DOZEN” Roadblocks to Communication Thomas Gordon, author of Teacher Effectiveness Training grouped the common Roadblocks to communication into twelve categories.
THE DIRTY DOZEN” Roadblocks to Communication Thomas Gordon, author of Teacher Effectiveness Training grouped the common Roadblocks to communication into twelve categories.